The Phenomenal Woman Brand

Phenomenal Woman logo - white background

Bringing Back the Original Logo

Brittany designed the “Phenomenal Woman” logo (on the left) when Rita first began her post-retirement journey from launching her writing career as a contributing writer for Black Enterprise Magazine in July 2017 to speaking on the TEDx stage in November 2017 with her talk, “Own Your Power.” This logo embodies Rita's signature look: fabulous curly hair and bright red lipstick. In addition, this logo symbolizes being phenomenal in your own right. This logo will represent Rita and Britt's new foray into art, fashion, and food as they look to expand their brand from its career-focused foundation: keynote speaking, leadership workshops, and the pocket mentor book (Own Your Phenomenal Self: A Guide on Character, Success, and Leadership).