It is not easy to be a young woman in corporate America. Turn on any news channel or read any newspaper, and the roadblocks for women in business become apparent.

From corporate politics to desperate power plays to the lopsided gender and racial landscape, the playing field is simply not level. Own Your Phenomenal Self empowers young women to navigate these difficult corporate waters and to become the phenomenal women they have always wanted to be.


About The Book

Renowned entrepreneur and corporate executive Rita P. Mitchell serves as guide and mentor for the reader, taking her through the three core building blocks that lead to becoming phenomenal: character, success, and leadership. In her classic storytelling style, Rita shares her secrets to success, giving young women the tools they need to tap into their power and showing them how to own it.

Filled with profound wisdom, encouraging anecdotes, and practical takeaways, Own Your Phenomenal Self is an unflinching, unfiltered tap into the wisdom and strategic prowess of a female executive who created success on her own terms and who knows how to create success for others. By following Rita’s lead and the advice in this book, young women will learn that they alone get to determine their value, their worth, and their destiny, and they will be equipped to confidently set a course for their desired success.

Are you ready to embrace your phenomenal self? It’s time to shift your mindset, knock down obstacles, and stand in your power.

Get Own Your Phenomenal Self and put your career on the fast track.

About Rita P. Mitchell

Rita P. Mitchell is an overcomer.  In a career spanning nearly four decades, she has navigated countless roadblocks and conquered numerous obstacles to accomplish her personal and professional goals in the very competitive financial services industry.  Rita became president of her own insurance and securities brokerage firm, Mitchell Financial, Inc., spoke on the TEDx stage, has been a frequent contributor to Black Enterprise magazine, and became the first-ever recipient of First Horizon’s 2018 Inclusion & Diversity Leader’s Award. Before retiring in early 2018, Rita served as Executive Vice President and Manager of Private Client Services for Middle Tennessee, First Tennessee Bank.

Most recently, Rita has written Own Your Phenomenal Self, a guide meant to empower young career women to achieve their desired success and an Amazon bestseller. In addition, Rita is a certified John C. Maxwell Coach, Trainer, and Speaker.  Currently, she serves on the boards of the YWCA USA, Cheekwood, Leadership Nashville Alumni Association, the Founders' Advisory Board of Studio Bank, and is also Chair of the Board of the YWCA of Nashville & Middle Tennessee.


What People Are Saying

"Spend ninety minutes with this book and you will be ready to own your power."

Linda Peek Schacht

former Vice President, The Coca-Cola Company, and Founding Director, Lipscomb University Nelson and Sue Andrews Institute for Civic Leadership

When navigating winding paths or dark streets, we all want to follow someone who has a bright flashlightRita Mitchell not only shines her light for those coming behind her, but she settles into a comfy bench with a great vista in front of her and invites you to sit down and consider the journey ahead. Fabulous.

Trish Crist

CEO, Nashville Education, Community, and Arts Television (NECAT)

"Own Your Phenomenal Self is chock-full of gems of wisdom for corporate/professional survival, success, and self-actualization on the journey to authentic self.  It should be the go-to handbook on the desk of aspiring professionals and leaders."

D. Billye Sanders


"If this does not get young (and seasoned) women to walk in their purpose, I am not sure what will."

Roxianne Bethune

Diversity Business Consultant

“What I love about Rita's book is how she encourages readers to 'own it' themselves rather the ubiquitous advice to 'find a mentor.’ The latter too often is a crutch, a therapist, or way to abdicate responsibility. Phenomenal people usually find power within themselves and Rita tells how in an authentic and direct style.”

Jan Babiak

Independent Board Member; Walgreens Boots Alliance Inc., Bank of Montreal, Euromoney Institutional Investors

"Refreshingly sincere. Invaluable perspective from a successful leader that I highly recommend to professionals and their mentors alike."

Evette White

CEO, Executive Selection

"Own Your Phenomenal Self provides a message of empowerment that is heartfelt and essential reading.  I have served in senior leadership roles in government, private equity owned and publicly traded for-profit corporations, and nonprofits. I find Rita’s message universally true for all sectors."

Sharon K. Roberson

President & CEO, YWCA Nashville & Middle Tennessee

"Own Your Phenomenal Self is much more than a good book shouldbe every professional woman’s GPS for navigating pitfalls, setbacks, boobytraps, andon occasioncorporate idiocy. This book changed me for the better. I urge you to read and risk the same."

Genie James

nternationally-recognized author and speaker and CEO of GJ Enterprises

"Meaningful and thought-provoking and full of excellent guidance for young women (and men) who are striving to make their mark in the business world."

Leigh Walton

Member, Bass, Berry & Sims

Where was a book like this when I was twenty-five? Where was a woman like Rita Mitchell in my life and career path when I was twenty-five? This book will motivate and guide many women who were like me twenty-five years ago! 

Christie Wilson

President and Broker, The Wilson Group Real Estate Services

"A thoughtful combination of real-life experiences, wisdom, and practical tips. This will be a valuable resource that spans decades."

Debra Boblitt

former Senior Vice President of the Southeastern Market of State Farm Insurance

"If you feel ‘stuck’ in your career or are struggling to find that ‘next level’ of success, this book will help you confront your internal obstacles, sharpen your focus, and achieve your potential. Thank you Rita!"

Sara J. Finley

Principal, Threshold Corporate Consulting, and former General Counsel, CVS Caremark Corporation

"This book was very instrumental in providing the clarity I needed to regain control over my career to return to the driver’s seat."?

LoLita D. Toney

Community Leader and Senior Director of Development for the National Museum of African American Music

"[This] book is a big gift in a small package."

Lady Bird

retired Corporate Officer and Government Executive

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Media Contact

For press inquiries regarding Own Your Phenomenal Self, 

please contact Brittany Mitchell.